EXO’s Cream Soda: A Refreshing Summer Comeback

EXO, the renowned South Korean boy band, has made a splash with their latest summer comeback, featuring the pop dance track “Cream Soda” from their seventh full-length album, “Exist”. The song, released on July 10, combines cheerful brass, keyboard, and drum sounds with an exotic rhythm, creating a unique blend that has already captivated fans worldwide.

“Cream Soda” is not just a song; it’s a sensory experience. The music video showcases the EXO members enjoying their luxurious lives together, dancing and dining in gold rooms. The choreography is sharp, demonstrating the group’s synergy even after many years in the industry. The high-pitched vocals contrast with the low-pitched, fast-paced rap, tying the song together and creating a captivating auditory experience.

The members of EXO were styled in luxury from head to toe, adding to the concept of the song. The song’s lyrics, written by Chanyeol, convey the message that it is important to express one’s feelings without remorse and that people are attracted to one another by chance. This theme is consistent throughout the album, which features nine songs, including the beautiful synth-pop song “Cinderella” and the catchy “Private Party”.

The album “Exist” has already broken records, with 1.6 million preorders placed before its release, surpassing EXO’s previous record. The second pre-release single from the album, “Hear Me Out”, debuted at No. 1 in 37 countries on the iTunes Top Song chart, demonstrating the group’s global appeal.

In addition to their musical activities, EXO has also announced the opening of a pop-up store in Seoul called “EXOcial Club: Cream Soda”, which will run from July 11 to August 6. The store, inspired by the title song “Cream Soda”, will feature a newly developed EXO cream, an exhibition space with a photo zone that reinterprets the music video set, an arcade game zone, and a photo booth.

EXO’s “Cream Soda” is more than just a song; it’s a testament to the group’s continued innovation and ability to captivate audiences worldwide. With their unique blend of music, style, and concept, EXO continues to set the bar high in the world of K-pop.