Rihanna Announces A Release Date For The New Fenty X Puma Sneakers

Rihanna and sportswear manufacturer PUMA have officially unveiled their newest product franchise. Rihanna is back as the Creative Director of FENTY x PUMA, with a multi-year partnership and multiple product launches planned. FENTY x PUMA’s return combines PUMA’s profound history and pedigree in sports with Rihanna’s renowned status as a leader in music, culture, and fashion.

The FENTY x PUMA Avanti is the partnership’s debut footwear franchise, combining the high-quality leather design of the King football boot with the outsole of the legacy running shoe, Easy Rider. Rihanna and PUMA have a history of launching revolutionary fashion interpretations on athletic designs over the duration of their partnership, beginning with the legendary Creeper in 2015.

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Rihanna and PUMA collaborated on various footwear and apparel collections between 2015 and 2018, including the FENTY x PUMA trainer, the FENTY x PUMA fur slide, and many others. FENTY x PUMA acted as a catalyst for PUMA’s brand influence and significance over the last decade, with four fashion shows in both New York and Paris.

The Avanti has been worn by legends and is currently being remixed by Rihanna herself. It is also available as a unisex shoe for both adults and children. The FENTY x PUMA Avanti will be available globally on puma.com and select retailers on September 15, 2023 at 10 a.m. EST. This fall will also see the release of a second Avanti collection.

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