James Blake Launches Vault App Amid Streaming Payout Debate

James Blake, a talented musician, recently sparked a conversation on social media about artists’ challenges in the music industry. He highlighted the impact of streaming services and TikTok on the royalties that artists earn and the pressure on artists to prioritize social media marketing over creating music. He also expressed concern about how TikTok reduces songs to short clips, potentially depriving listeners of the whole experience of the song. However, Blake has channelled his fears into something positive by launching Vault, a new direct-to-consumer platform specializing in unreleased music. This platform will provide a new and exciting way for music lovers to discover and enjoy exclusive music from talented artists like himself.

James Blake elaborated on his comments on Twitter, opening a dialogue with fellow artists.

“If we want quality music, somebody is gonna have to pay for it. Streaming services don’t pay properly. Labels want a bigger cut than ever and just sit and wait for you to go viral. TikTok doesn’t pay properly, and touring is getting prohibitively expensive for most artists,”

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James Blake recently expressed frustration with streaming services and the music industry, stating that they exploit artists and pay them very little. He also highlighted how streaming encourages artists to release music quickly, which can diminish the creative process. Tyler, The Creator, Blood Orange, Shay Lia, and others supported his comments.

Blake has been advocating for his fellow artists who face challenges in the music industry. He recently disclosed that he has been collaborating with Vault, a new platform specializing in unreleased music and offering a fair compensation system for artists. Vault is a direct-to-consumer service that enables artists to share their unreleased music with their fans for a monthly subscription fee of $5. This platform eliminates intermediaries and allows artists to connect directly with their fans. Additionally, Vault offers some benefits, such as the opportunity for fans to chat with their favourite artists, priority offers, and access to presales for upcoming tours.

However, the platform has some cons, including that it is still being worked on and may not be suitable for artists looking to develop their audience. Additionally, the platform is a paid service, which means it is just another subscription for fans who may already be paying for multiple streaming services. Vault offers a logical solution to artists’ problems in the current music industry. With James Blake backing the platform, it will likely gain traction and deliver a fairer compensation system for artists.

Vault is a place to share music more intimately before songs are out anywhere else (if at all, your choice), instantaneously and with the ability to communicate with your audience. We can’t reach our own fans on DSPs. Why can’t we? Cause they own the data. With Vault, the artist…

— James Blake (@jamesblake) March 20, 2024

What if making music was enough? pic.twitter.com/oP64sE7llU

— Vault (@vaultdotfm) March 20, 2024

Ok, so for the first time I’m going to be releasing from my vault of unreleased music

We are launching @vaultdotfm to show music has inherent value beyond just exposure

Subscribe to unlock 👇 pic.twitter.com/pIic7Ef47G

— James Blake (@jamesblake) March 20, 2024