Victor Okpala, Spotify’s Artiste and Label Partnerships Manager for West Africa has announced the incredible achievement of Nigerian rappers Olamide, Odumodublvck, Blaqbonez, Zlatan Ibile and Ice Prince.
These talented artists have been named the most streamed Nigerian Hip Hop artists on Spotify, indicating their growing popularity among music lovers. Victor Okpala’s statement, released on Friday, September 1, highlights the impressive growth of Nigerian hip-hop in recent years and the significant role played by these artists in shaping the genre.
Spotify, the popular online streaming platform, revealed that Olamide, Odumodublvck, Blaqbonez, Zlatan, and Ice Prince are the most streamed Nigerian hip-hop artists. According to Okpala, hip hop has gained global prominence, and this success extends to Nigeria, where it has significantly influenced the development of afrobeats.
According to him, it is unsurprising that Nigeria holds a significant position among Africa’s Hip-hop listeners, ranking second after South Africa. He emphasized that this position highlights the genre’s popularity within the country and demonstrates the far-reaching influence of Nigerian Hip hop on the African music scene.
A part of the statement reads;
“The spotlight falls on Olamide, Odumodublvck, Blaqbonez, Zlatan and Ice Prince as the most streamed within the realm of Nigerian Hip hop.
“Nigeria’s patriotism in music is evident as most streamed Hip hop artistes are Nigerians, unlike regions such as Kenya and South Africa where international hit-man, Drake, leads.
“Hip hop is one of the most popular music genres in the world and it continues to have an input in newer genres and music movements springing up in Nigeria and around the world.
“Its ability to evolve and stay relevant is a testament to its power as a form of artistic expression that resonates with listeners worldwide”.
Based on Spotify’s data, Okpala reported that Nigerian Gen Z individuals between 18 and 24 make up a significant proportion of Hip hop listeners, accounting for 55% of total streams. The next highest age bracket is for listeners aged 25 to 29, who contribute 19% of the streams. Listeners aged 0 to 17 and 30 to 34 hold a 9% share each.
The executive said;
“These artistes pioneered the sounds and culture of Hip hop that have influenced Nigerian tracks and has grown to gain substantial traction within the continent.