“Attention,” the lead single from Doja Cat’s upcoming fourth studio album, is a bold statement of artistic evolution. Released on June 16, 2023, the song marks a significant shift in Doja Cat’s musical style, moving away from the pop-dominated sound of her previous work towards a more rap-focused approach. The song was initially revealed in April 2023 and officially announced on June 13, 2023, with its release sparking widespread interest and discussion.
Musicality and Lyrics
“Attention” is a rap-heavy track that showcases Doja Cat’s lyrical prowess and her ability to deliver a powerful message with a casual swagger. The lyrics are confrontational, addressing her exit from The Weeknd’s After Hours stadium tour and commenting on rap heavyweights who fall into beef with artists who looked up to them. The song also addresses the criticism and comparison she faces, with lines like “Of course you bitches comparin’ Doja to who the hottest.” The chorus is catchy and memorable, with the repeated phrase “It needs, it seeks affection” creating a rhythmic hook that draws the listener in.
Visuals and Video
The music video for “Attention,” directed by Tanu Muino, is a captivating visual experience. It features Doja Cat strolling down a busy nighttime city street, dodging disfigured or masked passersby, and asserting her presence with a nonchalant confidence. The video complements the song’s lyrics, adding a visual layer to the confrontational and defiant message of the song.
Reception and Impact
“Attention” has been well-received, with many praising Doja Cat’s return to her rap roots and her honest and direct approach to addressing criticism. The song has been described as one of her strongest verses in a minute, and her comfortability in moving away from pop stardom has been noted as a positive change for her music.
While “Attention” marks a significant shift in Doja Cat’s musical style, it also brings with it some criticism. Some fans may miss the pop-centric sound of her previous work, and the confrontational tone of the lyrics may not resonate with all listeners. Additionally, the shift in style may be seen as a risk, as it moves away from the sound that brought her mainstream success.
“Attention” is a bold and confident track that marks an exciting new chapter in Doja Cat’s musical journey. It showcases her versatility as an artist and her willingness to evolve and experiment with her sound. Despite some criticism, the song stands as a testament to Doja Cat’s talent and her commitment to staying true to her artistic vision. It will be interesting to see how this new direction influences her upcoming fourth studio album.