Beyoncé Releases the First Teaser Trailer for “Cécred,” Her Haircare Line

Beyoncé’s hair care range will soon be available!

The 42-year-old megastar revealed the first image of her new haircare line, Cécred, in a recently released teaser trailer. She also revealed the anticipated release date for the eagerly anticipated line.

“Hair is sacred. The journey begins Feb 20. Visit CECRED.COM,” Beyoncé captioned the photo, which was posted on Tuesday on her official website and Instagram.

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First seen in the clip is footage of a group of women working in a hair salon that is displayed on a draped screen in a dimly lit area. The hair business is called Headliners Hair business in honor of Beyoncé’s mother Tina Knowles, who founded the establishment in Houston in 1990.

The video then pans back to the salon and shows pictures of women with various hair textures getting their hair shampooed and washed. A big neon sign inside the establishment reads, “Headliners La Mode Salon,” as the camera focuses on it.

Later footage shows Beyoncé looking directly at the camera while getting her hair washed in a salon sink. This is followed by another shot of the Headliners hair salon, this time with staff and customers chit-chatting.

Throwback video of Beyoncé as a young child waving at the camera beside her 70-year-old mother Tina closes the teaser. The name of the haircare brand displays in white letters before cutting to black.

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