BTS’s V: The New Face Of Cartier’s Iconic Panthère Campaign
From K-pop Sensation to Global Luxury Ambassador
BTS’s V, also known as Kim Taehyung, has officially been unveiled as the latest global ambassador for the renowned French luxury jewelry brand, Cartier. The K-pop sensation is set to represent one of Cartier’s most iconic lines, the ‘Panthère de Cartier’. This collaboration has garnered significant attention, with fans and luxury enthusiasts alike eagerly anticipating the synergy between the global idol and the prestigious brand.
The decision to choose V as the face of the ‘Panthère de Cartier’ campaign was influenced by his resemblance to the panther, an animal celebrated for its intelligence and versatility. Cartier highlighted that V shares “the same creative spirit and magnetic gaze as the panther”. In the campaign, V is seen flaunting exquisite pieces from the Panthère jewelry collection, including a sculptural diamond ring, a tête-à-tête panther bracelet, and the Révélation d’une Panthère watch. His portrayal exudes confidence, aligning perfectly with the bold essence of the collection.
.@BTS_twt V is now the ambassador of @Cartier and the new face of “Panthere de Cartier” campaign. “His distinctive characteristic as a dancer, musician and art enthusiast makes choices driven by his own creativity and shows his unique style and elegance,” they said. #BTSpic.twitter.com/5Xyj6xPfFg
— KpopHerald (@Kpop_Herald) July 19, 2023
This isn’t V’s first foray into the world of luxury endorsements. He is also a global ambassador for the luxury fashion brand ‘CELINE’. Moreover, BTS, the group he is a part of, has been chosen as the faces of another luxury giant, Louis Vuitton. By joining Cartier’s ambassadorial ranks, V stands alongside other Asian celebrities like Blackpink’s Jisoo, Chinese actress Gong Li, and Got7’s Jackson Wang. This collaboration not only underscores Cartier’s dedication to embracing diversity but also highlights the brand’s strategy of partnering with influential global talents.
V’s journey to global stardom has been meteoric. Since BTS’s debut in 2013, his captivating stage presence, unique voice, and impeccable fashion sense have made him a standout figure in the entertainment industry. Beyond his performances, V has showcased his versatility by delving into songwriting, producing hits like “4 O’Clock”, “Scenery”, “Winter Bear”, and “Blue & Grey”.
D’Arnaud Carrez, senior vice president and chief marketing officer of Cartier, expressed the brand’s enthusiasm about the collaboration, stating, “When it came to embodying the magnetism and aura of the panther, our choice naturally fell on V. He has the look and strength of character. [He is a] personality whose choices are guided by creativity as a dancer, musician, or art lover, with this style and elegance that belong only to him.”
With this new partnership, fans and luxury aficionados can look forward to a harmonious blend of Cartier’s timeless elegance and V’s contemporary charisma.
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