Jisoo Of Blackpink Unveiled As The New Face Of London Fashion Brand, Self-Portrait
Jisoo is the new face of Self-Portrait, which is a first for both the London-based design business and the BLACKPINK star, adding to her impressive portfolio of fashion collaborations that already includes Dior and Cartier.
It is the first time since the brand’s founding in 2013 that a musician is the face of its accessible line; previously, the faces of the line have included Naomi Campbell, Kate Moss, Gigi Hadid, Emily Ratajkowski, Irina Shayk, Bella Hadid, Kate Moss, and Phoebe Dynevor.
Additionally, this is Jisoo’s first campaign featuring contemporary fashion after the announcement in February of her own label and agency, Blissoo. Photographer Yoon JiYong, who also did the artwork for Jisoo’s ME solo album and her 2023 ELLE Korea cover, as well as lensing her bandmates Rosé, Lisa, and other top K-pop stars, captured the campaign in South Korea.
According to a press release from Self-Portrait founder and creative director Han Chong, Jisoo’s campaign showcases “her beauty, both inside and out.” Chong said that after initially getting in touch with Jisoo during BLACKPINK’s 2016 launch, the partnership is a logical next step.
The goal is “wanting to capture Jisoo in an honest and authentic way,” according to Chong, who lists his favorite songs as Jisoo’s “Flower” and BLACKPINK’s “Pink Venom” and “Shut Down.”
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