K-Pop Sensation ENHYPEN Named Prada’s Newest Brand Ambassadors

South Korean boyband ENHYPEN has been named the newest brand ambassadors for Italian luxury fashion house Prada. The seven-member K-pop group’s appointment was reported by Women’s Wear Daily, the K-pop Herald, and other media outlets, marking a significant milestone in their rising global popularity.

ENHYPEN, consisting of members Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-Ki, expressed their excitement about the partnership. “We’re delighted and honored to be a part of this partnership as new brand ambassadors of Prada. The synergy Prada and ENHYPEN will create is something we’re very excited to witness and greatly looking forward to,” the boy band said in a statement.

The group’s association with Prada began earlier this year when they attended the Fall 2023 Menswear show during Milan Fashion Week. The members were spotted donning head-to-toe Prada looks, which garnered significant attention. As part of their ambassadorship, ENHYPEN will participate in various brand activities and global events, further solidifying their status as rising stars in the fashion world.

This announcement comes on the heels of ENHYPEN’s recent release of their 4th mini album ‘DARK BLOOD’, with its title track “Bite Me”, which was released on May 22. The group’s music, combined with their unique fashion sense, has helped them amass a significant fanbase, with more than 12.5 million fans on Instagram alone.

ENHYPEN joins a prestigious list of Prada ambassadors, which includes Scarlett Johansson, Hunter Schafer, Letitia Wright, Amanda Gorman, Cai Xukun, Jaehyun, and Louis Partridge, among others. Their appointment as Prada’s ambassadors is a testament to the growing influence of K-pop in the global luxury market.

As ENHYPEN continues to make waves in the music and fashion industries, their partnership with Prada is set to further elevate their global profile. Fans of the group and the fashion house alike can look forward to seeing the synergy between ENHYPEN and Prada unfold in the coming months.