La Flame excels in making huge sales. If the Cactus Jack insignia is on something, fans will definitely buy pricey apparel, limited-edition sneakers, album bundles, and even burgers. Over $1 million worth of unique merchandise, including sweatshirts and tees, was sold for Travis’s performance at the O2 Arena in London.
This surpasses the previous record held by K-pop royalty, the group BTS, for show merchandise sales in the United Kingdom. During the dates on their “Love Yourself” world tour, they made slightly under a million dollars in merchandise sales.
Fans eager to see Travis were waiting in line before the venue’s doors even opened. We’re confident that a sizable portion of them arrived early to browse the show’s retail booth. Shirts may cost you anything from $45 to $75, whereas hoodies ranged from $100 to $125 each item. Additionally, hats went for $45 each.
It’s not surprising that Travis can attract such a following of ardent music lovers and Internet hypebeasts searching for the newest drip because he is one of today’s most lauded and well-known rappers. As the rapper from Houston’s first headline concert since the Astroworld disaster, his record-breaking merchandise sales were the icing on top of a fantastic weekend for him. Throughout these gigs, he also previewed upcoming tracks.