Culture Jam is back. Following an explosive debut with Part 1 of Culture Jam presented by Kawhi Leonard, today the collective and star athlete announce that the second installment of the compilation project is set to be released later this year via Virgin Music. The project will continue Culture Jam’s celebration of hip hop and basketball through colossal tracks from some of today’s biggest music stars – to be announced soon. In celebration, today they share the first single from the project, “OK” featuring international stars Bramsito and Freena that kicks off Culture Jam’s ‘Culture is Global’ campaign spotlighting the deep impact of basketball and hip hop around the world.
Filmed in the iconic Bir-Hakeim basketball court in Paris and directed by Rook, the extraordinary visual captures the electric spirit that lines the two worlds and features a mesmerizing performance from viral sensation and Ugandan youth dance group, Triplets Ghetto Kids. The dance crew is composed of children from the slums of Kampala and other parts of Uganda and gained global notoriety while featured in French Montana’s “Unforgettable” video featuring Swae Lee. Continuing the project’s deep commitment to youth empowerment, Culture Jam is making a financial contribution to the Inspire Ghetto Kids Foundation to help build a community center that will support the children that reside in the village of Kalaani zone in Kampala, Uganda, along with school supplies to enhance their studies.
The first-of-its-kind project, Culture Jam Vol. 1, was created to celebrate the union of hip hop, basketball, and community through a two part album. The album featured some of today’s biggest music artists such as Lil Uzi Vert, YoungBoy Never Broke Again, Rod Wave, Ty Dolla $ign, Wale, NLE Choppa, Yung Bleu, Gunna, Polo G, Capella Grey and others – full tracklisting below. It received large critical acclaim from ROLLING STONE, COMPLEX, HYPEBEAST, THE FADER, ENTERTAINMENT TONIGHT, XXL and others, while also garnering over 100 million global streams and counting.
Culture Jam is a movement where artists, athletes, and community connect, create, and reimagine how culture influences the world. Through a series of creative and imaginative projects, Culture Jam will challenge the norms of how sports and entertainment currently intersect. As a true collaboration, Culture Jam will continue.
LISTEN TO “OK”:
LISTEN TO CULTURE JAM VOL. 1: PART 1:
WATCH THE “BESTIE” FT. A BOOGIE & CAPELLA GREY VIDEO:
WATCH THE “EVERYTHING DIFFERENT” FT. YOUNGBOY NEVER BROKE AGAIN & ROD WAVE VIDEO:
CULTURE JAM VOL. 1: PART 1 TRACKLISTING:
- Everything Different ft. YoungBoy Never Broke Again x Rod Wave
- Waves ft. Gunna x Polo G
- Thankful ft. Lil Uzi Vert
- Bestie ft. A Boogie x Capella Grey
- Gotta Have It ft. Ty Dolla $ign and Stefflon Don f/ Wale
- Everywhere You Go ft. Yung Bleu x NLE Choppa
- No Thank You ft. Bluebucksclan