Taylor Swift’s ‘Eras’ Tour Stop Expected To Boost Singapore’s GDP By Over $200million
Taylor Swift’s ‘Eras’ Tour, exclusively scheduled in Singapore, is expected to provide a substantial economic boost for the country. The popstar performed six shows at Singapore’s 55,000-capacity National Stadium from March 2–9, making it the only Southeast Asian location on the Asia leg of her tour. According to Bloomberg, Swift’s performances in Singapore will contribute 0.2 percentage points to Singapore’s economy, roughly equivalent to $200 million. The exclusive deal with Singapore has been met with mixed responses from neighbouring countries, with Thailand’s prime minister calling the agreement “astute.” At the same time, a Filipino lawmaker criticized the move, calling it unfriendly.
However, the Singaporean prime minister defended the deal, stating it was a “successful arrangement” and “not unfriendly.” He added that sometimes one country makes a deal, and sometimes another country does, and he does not explicitly say, “You will come here only on condition that you will not go to other places.”
The impact of Swift’s tour on Singapore’s economy has been tremendous. The hotel bookings rose by 10% due to the performance, according to hotel analytics firm Smith Travel Research, and flights to Singapore between March 1 and 9 increased by 186%, according to the popular travel website Trip.com. Jetstar Asia also reported that demand for flights from Bangkok, Manila, and Jakarta to Singapore increased by 20% during the same period.
It is worth noting that Swift’s ‘Eras’ tour became the first-ever tour to gross over $1 billion, crossing the finish line in December 2023, beating out previous record holder Elton John’s $939 million ‘Farewell Yellow Brick Road’ tour. This achievement shows the true impact of a successful international tour, with Swift’s Singapore performance alone contributing significantly to this milestone.
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