BTS Teams Up With UNICEF To Launch Second Edition Of The “Love Myself” Campaign

K-pop superstars BTS have renewed their revolutionary Love Myself campaign with the launch of UNICEF’s #OnMyMind project to enhance children’s and youth’s mental health around the world.

BTS published the #OnMyMind Initiative Launch video to commemorate the campaign’s rebirth, which reflects the initiative’s primary goal of fostering friendly environments for mental health.

Supporting the mental health of kids, teens, and families as well as fighting for every child’s and teen’s right to grow up in a welcoming and safe environment free from abuse, neglect, and poor mental health are the main objectives of the #OnMyMind campaign.

BTS, BigHit Music, and UNICEF celebrate the Today’s Heart Relay event’s start as part of the #OnMyMind program. Participants in this event have the opportunity to express themselves via electronic postcards via the Korean Committee for UNICEF’s official website. The purpose of the event is to promote community while allowing for the expression of oneself.

In an anti-violence campaign called Love Myself, BTS and BigHit Music have teamed up with UNICEF since 2017. The campaign’s motto is “Love yourself and make a better world with that love.” Positive messages of self-love were conveyed to people through the ground-breaking Love Myself campaign.

Through the Love Myself initiative, BTS and their global fan base have contributed approximately 8.9 billion KRW (about $6.6 million) as of March 2024. This amount includes earnings from the sale of Love Myself products and album sales.

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