Hip-hop icons Fat Joe and DJ Khaled are diving into the world of men’s grooming with their latest venture, a professional hair coloring kit named “REWIND IT 10.” This collaboration aims to assist men in recapturing the vibrancy of their younger years, offering a solution to the inevitable graying of hair that comes with age.
The duo’s announcement of the product was nothing short of spectacular. Fat Joe took to Instagram, showcasing the REWIND IT 10 boxes, which featured various shades of celebrity men. Notable figures such as the legendary model Tyson Beckford, NFL superstar Travis Kelce, and R&B sensation Tank graced the packaging. Accompanying this visual treat was Fat Joe’s hit track, “All the Way Up,” adding a touch of nostalgia to the reveal.
DJ Khaled, never one to shy away from the spotlight, had his unique take on the promotion. In a post that has since been removed, Khaled passionately exclaimed, “Why fight the time, when you can, rewind the time!” multiple times, emphasizing the product’s core message. His charismatic and entertaining approach to marketing is well-known, and this instance was no exception.
While the product is yet to be available in stores, there’s already a buzz around it. The company has initiated a sign-up campaign, allowing eager customers to be among the first to try this promising product.
However, not all has been smooth sailing for Fat Joe recently. In a candid Instagram live session from early September, he shared a peculiar encounter outside a jewelry store. He described a man, seemingly mentally compromised, dressed in a Santa outfit during the summer. This individual confronted Joe, expressing his frustrations and displaying a knife. Fat Joe highlighted the importance of patience and understanding, especially when dealing with individuals who might be struggling with mental health issues.
In another revelation, Fat Joe opened up about past conflicts affecting his business opportunities. He mentioned a past disagreement with industry giants JAY-Z and 50 Cent, which cost him a potential sneaker deal with Reebok. Such instances serve as a reminder of the intricate web of relationships and power dynamics in the entertainment industry.